The Elevator Pitch: Sell Yourself in the Time It Takes to Ride Up

elevator pitch

Ah, the elevator pitch. That mythical beast that we all hear about in business school or career advice articles, but rarely get to see in the wild.

For those who are not familiar, an elevator pitch is a short, succinct and compelling introduction of yourself or your idea that you can deliver in the time it takes to ride up an elevator (or roughly 30 seconds). It's a powerful tool to have in your arsenal, but it can be challenging to craft something that is both memorable and effective in such a short amount of time. 

In this blog post, we're going to give you some specific tips and advice on how to craft an elevator pitch that will make you stand out from the crowd. 

1. Start with a strong hook

Your elevator pitch needs to start with a hook that grabs your listener's attention. Think of it like the opening scene of a movie – it needs to be compelling enough to make your listener want to hear more.

So, what's your hook? It could be a surprising statistic, a bold statement, or a thought-provoking question. Want some inspiration? Check out these 35 great pitch deck examples.

2. Keep it simple

Your elevator pitch needs to be simple and easy to understand. Remember, you only have 30 seconds to make an impression, so you don't want to overload your listener with too much information.

Stick to the basics and highlight the most important points. Use clear and concise language and avoid jargon or buzzwords that might confuse your listener. For example, "This app helps people manage their finances in a simple and intuitive way."

3. Show, don't tell

Instead of just telling your listener about your idea, try to show them how it works or how it solves a problem. Use concrete examples or stories to illustrate your point. This will make your pitch more engaging and memorable.

Even better, lead with a demo or prototype: "Imagine you're at the grocery store and you're not sure if you have enough money to buy everything on your list. With my app, you can quickly check your budget and make informed decisions on the spot."

4. Be confident and enthusiastic

Your elevator pitch is not just about what you say, it's also about how you say it.

You need to exude confidence and enthusiasm to make your listener believe in you and your idea. Smile, make eye contact, and use an energetic tone of voice. Remember, people are more likely to be persuaded by someone who is passionate and excited.

5. End with a call to action

Your elevator pitch should always end with a call to action. You need to give your listener a clear next step, whether it's scheduling a meeting, exchanging contact information, or simply following up with you later.

Make it easy for them to take action by having a business card or website ready to share. For example, "I'd love to tell you more about my idea. Can I grab your card so we can schedule a time to chat more?"

Crafting an effective elevator pitch takes time and practice, but with these tips and a little bit of humor, you'll be well on your way to selling yourself and your ideas in the time it takes to ride up an elevator.

Just remember, if you find yourself in an elevator with a potential investor or business partner, don't panic. Take a deep breath, remember these tips, and show them what you've got. Who knows, you might just land your next big opportunity!

Mr. Goblin


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